Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the ...

Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

The phrase "very demure, very mindful, very cutesy" has become a global phenomenon, sparking conversations about culture, ...

TikTok revealed its top trends of the year, including Jools Lebron's "very demure, very mindful" catchphrase and the "Knights ...

TikTok released its annual year-end report wrapping up top artists, most popular trends and the app’s business impact in 2024 ...

Brat summer and ‘demure’ make-up feature in TikTok’s top trends of 2024 - The trends have achieved millions of views, ...

As Gen Z comes of age right before the world’s eyes (virtually, of course) their fresh takes on the young adult lingua franca ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

A serial world record-breaker from Germany reclaimed two of his former titles in a single day by drinking liters of lemon ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

since TikTok influencer Jools Lebron used it in an August post that went hugely viral. In Lebron’s original satirical TikTok video, which has amassed more than 54 million views, the content ...