Kansas City Chiefs’ CMO Talks Taylor Swift, That Hallmark Movie, and the Team’s Plan for World Domination
In January the organization released the Hallmark-coded trailer for the made-up movie Falling for Football, and after the Super Bowl win, the Chiefs’ second straight, Hallmark (which is, serendipitously, also based in Kansas City) came a-calling to take what had been a casual social media flirtation to the next level and make things official.
1hon MSN
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