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Apple experienced minimal iPhone growth in 2024 despite a significant rebound in the global smartphone market, according to new data published

After two years of decline, smartphone sales are projected to rebound strongly in 2024. However, IDC (via Bloomberg) shows this growth does not extend to Apple, which is expected to see only modest year-over-year gains.

Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets.