Rose Bowl Stadium unveils $80 million revitalization effort

Rose Bowl Stadium announces renovation plans for 102-year-old landmark
The Rose Bowl Stadium is known for its traditions but the historic venue won't fall behind the times by leaning on its past.
Rose Bowl Stadium unveils $80 million revitalization effort ahead of 2028 Olympics
The Lasting Legacy Campaign includes eight projects designed to modernize the 102-year-old venue, preserve its infrastructure and continue driving economic growth in the region, according to the
Rose Bowl announces $80 million "Lasting Legacy Campaign"
The $80 million remodeling project will improve seating, refurbish the stadium's iconic sign and install one of the nation's largest video boards.
$80 Million Renovation Plan Announced for Pasadena's Historic Rose Bowl Stadium
The Rose Bowl stadium is set for an $80 million renovation aimed at modernization while preserving its history.
What's next for the Rose Bowl? See renderings of projects planned for the historic venue
A new field-level endzone club and an enormous videoboard are some of the improvements planned for the historic Rose Bowl in Pasadena, the stadium's operating company announced Monday. The new seating area next to the south end zone,
Rose Bowl revitalization campaign announced
A funding campaign for improvements at the Rose Bowl, including enhanced seating throughout the stadium and an upgraded videoboard, is underway at the landmark venue, officials announced Monday.
Rose Bowl improvements: Eye on the future while preserving the past
Upgrades and refurbishments, including improved seating and a videoboard, to the National Historic Landmark have begun and will continue for several years.
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