The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

This guide will cover everything from being a health affiliate, how you stand to benefit from getting involved, and how to choose the best health affiliate networks. Health affiliate networks connect ...

With over 17 years in marketing, Melissa spent the last decade focused on mobile advertising. Before diving into start-ups and the mobile tech industry, she studied economics for the arts and ran a ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Mobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this industry are used by billions of people, and lots of careful ...

Every year away from the pandemic seems to be a blessing to the travel app industry, which was struck with declines of up to 70 percent in revenue and usage in 2020. Travel apps, which were popular ...

“New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, eager to take control of their budgets, pay off debt, or save more… maybe ...