Data shows Giving Tuesday donors are more likely to keep contributing to the cause they select on the annual holiday.

Local charities are encouraging generous donors to make contributions on Dec. 3, known nationally as “Giving Tuesday.”

Giving Tuesday is a holiday highlighting the opportunity to give back during the busy holiday season, but scammers can use people’s generosity as a way to make quick cash. The Wisconsin Department of Agriculture,

This is the busiest time of the year for holiday shopping, but it’s also a big time for giving. Giving Tuesday has grown in popularity over the last few years, but it can be daunting for consumers. Jamie French,

From local organizations to national charities, Giving Tuesday is a worldwide fundraising event that helps connect nonprofits with people who want to give back