Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" ...

Dentsu has forecast a 5.9% growth in global adspend in 2025, to reach $817.7 billion. It follows the network’s predictions ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

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Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Hong Kong—a city where those in the know already accept that it's a little bit bonkers. Frenetic, edgy, chaotic, intoxicating ...