Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
Nov 21, 2024 · Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Advertising, Marketing, Media, Digital, PR News & more
Meta: Every connection is an opportunity Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms.
Advertising, Marketing, Media, Digital, PR News & more
Nov 6, 2024 · Tech on Me: Political tension meets platform drama As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow ...
Aug 22, 2024 · Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in six years, excluding the exceptional 27.9% rebound following the Covid-19 pandemic in 2021. The ...
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
Jul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
Almost half of marketers plan creative or media agency review in …
5 days ago · Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards Premium discount for Campaign event tickets ...
Agency holdcos face a new crossroads: Reunite media and …
Aug 30, 2024 · Five years ago, I observed in Campaign that the major agency holding companies were at a crossroads.. With burgeoning tech companies at the time, such as The Trade Desk, and network disruptors such as The Brand Tech Group, the traditional holding companies had to decide whether their commitment was to own tech and data or to declare themselves as tech integrators – free to use the best ...
Advertising, Marketing, Media, Digital, PR News & more
Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
About Us | Campaign Asia
Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.Campaign Asia-Pacific serves the marketing elite, those ...
Awards - Campaign Asia
Nov 21, 2024 · Awards. We have a diverse portfolio of awards that cover various marketing and communication disciplines. This comprehensive approach ensures that the Campaign Asia-Pacific awards provide a well-rounded representation of the APAC advertising and marketing industry, recognizing excellence across a wide range of disciplines and specializations.. With a deep understanding of the APAC advertising ...